Websites are the most important thing for any brand; the first impression. If you were interviewing for your dream job, you'd take care to work out how to dress and how to hold yourself in the first 2 minutes of an interview. Your website must reflect the brand you want to be. I love web products because the possibilities are infinite. Every web product I have made has won an award for design, UX, UI, or creativity, and has been out-of-the-box but has still spoken to the core values of the brand. Simple and delightful code are my core pillars. I cannot write code, but I design, as well as lead web teams of developers and designers.