Obsession with perfection is a fool's game.
Then what's he then that says I play the fool?
In my experience, many see great creative as a dark art, something intangible and mystifying.
For me, it's simple, the best creative comes from a problem well solved and well delivered...
and having a giggle whilst you do it.
The world needs creators more than ever, but many have lost the essence of what it is to be creative. Too often creators are too focussed on justifying their work than the quality of the work itself.
Today, the majority of brand teams are driven toward providing good-looking marketing data for their leadership. Inevitably this strategy competes with what quality creative is all about; inspiring your customers, exciting your workforce, and making the hair on the back of your neck stand up.
I build brands that are contraflow; they never adhere to the zeitgeist and they move the needle of what is expected of a brand. I am not interested in work that blends in, I am devoted to work that investigates the frontier of its industry with the intention of carving out new perceptions of what good looks like.
Success is the pursuit of the "oh that's clever" effect.
Roles:
Senior Leader (N-2) / C-Suite strategy / Global delivery / Board presentations / Built & led a global, full-service, in-house agency of 75
Responsibilities:
Brand / Design / Web / Video / Animation / Digital / Social / Advertising / Content / Creative Assets / Comms / Architecture / Live events / Keynotes / PR & Press
Awards:
Webby / Awwwards / Telly / W3 / Deloitte500 / Frost&Sullivan / + 32 more
Roles:
Board / C-Suite / Strategy / Fundraising / Shareholder Management / Governance / Automation / Litigation
Responsibilities:
Product / Ops / Brand / Design / Web / Video / Animation / Production / Digital / Social / Advertising / Campaigns / Content / Architecture / Live events
Achievements:
Built the business from the ground up / Closed seed investment at $2m valuation
Roles:
Senior Leader (N-2) / C-Suite strategy / Creative planning / Programming / Director of shows / Education & outreach / New writing
Responsibilities:
Directed two shows / Assistant director on six other shows / Production / Fundraising / Marketing / Digital / Education & outreach / The new writers progam
Awards:
UK Theatre of the Year 2015 /
WOS Best Show 2015 Nomination